North Carolina launched its rebate program in January 2025 and reached all 100 counties in February 2026. It started in high energy burden communities and expanded outward in phases, which is a deliberately different rollout from states that opened everywhere at once and ran out of money. If you looked at this a year ago and your county was not covered, look again.
You apply directly, which is rarer than it sounds. In a lot of states the contractor drives the application and you never see the paperwork. In North Carolina the homeowner applies at the program's own site — so you control the timeline and you can see where your application actually is.
The two tracks have different front doors and it is worth picking correctly. The whole-home efficiency track starts with a free home assessment that establishes the savings your project has to hit. The electrification and appliance track lets you apply with contractor quotes and skips the assessment. If you already know you want a heat pump or a heat pump water heater, the second path is much shorter.
Whichever route you take, installation has to be done by a registered contractor to qualify. Registered means registered with this program specifically — not merely licensed in North Carolina — so confirm your installer's status with the program before you sign anything, not after the work is done.
Income shapes what you get rather than whether you qualify. Households below 80% of area median income are prioritised, and households up to 150% remain eligible at reduced rebate levels. Being above the lowest tier does not automatically put you out.